Ken Lizotte CMC: “Book promotion can be employed to attract new clients and repeat business via its marketing techniques originally designed to sell books. But you don’t have to have published a book or even be an author to employ such techniques, they work regardless! New business is of course the goal for all of us whether a business book author or not.”
Since 1996, Ken has been educating consultants and companies on how this works as well as providing such services as securing a publisher, placing clients’ articles in prestigious publications, locating speaking engagements, etc.
Budding thought leaders who wish to attract prospects and new business via what Ken calls a “Thoughtleading Business Strategy” will benefit from this program and add a set of formidable new tools to their business development action plans.
Chief Imaginative Officer (CIO)
Ken Lizotte, CMC is the author of nine books and Chief Imaginative Officer (CIO) of Emerson Consulting Group Inc., a firm that transforms business experts and companies into recognized, published “thoughtleaders.” A Certified Management Consultant and longtime active member of IMC USA, Ken is the author of The Expert’s Edge (McGraw-Hill) and The Speaker’s Edge (Emerson books).
He speaks regularly to management consultant associations, CEO Clubs, professional services firms, the Harvard University Extension School, and at national business conferences and has helped over 300 first-time authors land a publishing contract or self-publish their book as well as deliver speaking engagements and appear as a featured guest on podcasts.
Ken also serves pro bono as President of the Board of Trustees of Thoreau Farm, the birthplace of Henry David Thoreau, located in Concord, Massachusetts where he resides with his family and Golden Retriever Beckett.